Privacy Policy
Last Updated: January 2026
equipment-cases.co.uk ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site").
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, postal address, phone number, and other identifiers you voluntarily provide when signing up for newsletters, contacting us, or submitting forms.
- Technical Data: Internet Protocol (IP) address, browser type, internet service provider (ISP), device type, operating system, and pages visited.
- Cookie Data: Information collected via cookies and similar tracking technologies (see Cookie Policy section below).
- Usage Data: Information about how you interact with the Site, including clicks, search queries, referring/exit pages, and time spent on pages.
How We Use Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve the Site and its functionality.
- To personalise your experience and deliver content tailored to your interests.
- To conduct analytics and understand user behaviour patterns.
- To track affiliate commissions and referral performance for our casino and betting site partners.
- To respond to your inquiries and provide customer support.
- To send promotional emails and newsletters (with your consent).
- To comply with legal obligations and enforce our terms and conditions.
- To prevent fraud, unauthorised access, and other illegal activities.
Cookie Policy
Our Site uses cookies and similar tracking technologies to enhance your browsing experience and collect usage data. The types of cookies we use include:
- Essential Cookies: Required for basic Site functionality and security.
- Analytical Cookies: Help us understand how users interact with the Site (e.g., Google Analytics).
- Affiliate Tracking Cookies: Track referrals and commissions from casino and betting site partners.
- Marketing Cookies: Used for advertising and promotional purposes.
You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling essential cookies may impact Site functionality.
Third-Party Links
Our Site contains links to external websites, including casino operators, betting platforms, and other affiliate partners. We are not responsible for the privacy practices, content, or policies of these third-party sites. We strongly encourage you to review their privacy policies before providing personal information or engaging with their services.
When you click affiliate links on our Site and complete transactions on partner websites, those operators may collect and process your data in accordance with their own privacy policies. We have no control over how third parties handle your information.
Your Rights
Under the UK General Data Protection Regulation (GDPR) and Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete data.
- Right to Erasure: Request deletion of your personal data (subject to legal obligations).
- Right to Restrict Processing: Request limitations on how we use your data.
- Right to Data Portability: Request your data in a portable, machine-readable format.
- Right to Object: Object to processing for direct marketing, analytics, or affiliate tracking purposes.
- Right to Withdraw Consent: Withdraw consent for data processing at any time.
If you are a US resident, you may have additional rights under the California Consumer Privacy Act (CCPA) or similar state laws. We comply with applicable data protection laws in all jurisdictions.
Data Retention
We retain your personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Generally:
- Account information is retained for the duration of your engagement with our Site.
- Analytical and usage data is retained for up to 12 months.
- Affiliate tracking data is retained for the duration of the affiliate program and applicable tax/legal requirements (typically 6-7 years for UK tax records).
- Marketing preferences are retained until you unsubscribe.
You may request deletion of your data at any time, subject to legal and contractual obligations.
Contact Us
If you have questions, concerns, or wish to exercise your rights regarding this Privacy Policy or our data practices, please contact us at:
Email: [email protected]
We will respond to your inquiry within 30 days or as required by applicable law. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Note: This Site is intended for users aged 18 and over. We do not knowingly collect data from minors. If we become aware that we have collected data from a child under 18, we will take steps to delete such information immediately.